ANALYTICS PLANNING:
Customer Journey Mapping & Data audit
While implementation difficulty and training are common reasons for companies not benefiting from analytics, poor planning of data analytics is the more likely the “silent killer”. Aidev work with our clients to develop a target analytics framework that maps to business goals and key user journeys, and a strategy with system upgrade options to support user satisfaction and conversion optimization.
Methods and tools to gather insight and improve user experience and conversion to sale are an area of rapid growth and change, including usability testing, customer surveys, heat-mapping, funnel analytics and a/b testing. Our team provide an up to date overview of technologies and methods available, and can guide or implement use of the right tools for our client’s needs.
INSIGHT GENERATION AND OPTIMISATION
The landscape of digital marketing, customer data management and analytics is dramatically changing and we are passionate about enabling our clients to take the opportunities that open up.
We bring in experience and expertise to bring client individuals and teams up to speed, helping them to update capabilities, systems and marketing plans. It is our balance of expertise and attention to detail that enables us to making the opportunity a reality for you and your brand.
Build internal capability—Helps ensure accuracy and understanding with support for your systems and team.
Optimize performance—Continuously optimizing analytics performance with regular reviews and advice
Reduce risk—providing knowledgeable backup resources familiar your setup and business able to step in when needed.
WHAT WE DO
TRAINING, INSTALLATIONS & CONFIGURATION:
We deliver a suite of services and expertise to maximize the value of your analytics technology investments, leading planning and implementation of system customization and service optimization services. We support a wide range of tools for website analytics, phone tracking, session recording, user feedback and conversion optimisation.
Our experts work with you—onsite and remotely—to provide proactive and tailored assistance. If you have an individual or team that you want to bring up to speed in analytics and optimisation, then we’re happy to discuss training options with you.